Adwanted UK: The Media Leader

04 Jan 2017

In the second report from the frontlines of the ad-blocking war, ISBA's Mark Finney examines how the publishers are fighting back.

16 Dec 2016 |

Dispatches from the front lines of the ad-blocking war, part 1: The Coalition for Better Ads. By ISBA's Mark Finney.

14 Oct 2016

In the wake of Facebook's video measurement blunder, ISBA's Mark Finney outlines the options for a transparent solution.

12 Sep 2016 |

Viewability is an important issue, but trying to force users to view is not the solution, writes ISBA's Mark Finney

26 Nov 2025

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